Sales Director Recruitment
Finding the right Sales Director is crucial for any business, and we’re here to help. Our tailored recruitment process ensures you hire leaders who drive sales and build strong customer relationships.
Sales Director Jobs & Recruitment in the UK
If you’re an experienced sales professional looking for your next big opportunity, such as Sales Director, Head of Sales or Business Development Director, you’re in the right place. Use our easy job search to find the latest head of sales jobs we have available across the UK.
If you’d like, you can upload your CV, and one of our specialist consultants will review it. As a leading sales recruitment agency, we will contact you with suitable jobs that match your skills and experience. Let us help you take the next step in your career!
Sales Director Job Roles & Responsibilities
The role of Sales Director is one of the most important and respected in any company. As Sales Director, you’ll be in charge of all sales activity within the business and overseeing the total turnover each year. You’ll also play a key role in developing sales strategies to help grow the business.
Sales Directors often report to top level management and the board of directors, so everyone knows how the company is doing and the plans for the future. It’s a big responsibility but also an exciting opportunity to lead and shape a business’s success.

Current Vacancies
Sales Representative
Sales Manager
Business Development
Sales Consultant
Territory Sales Representative
Sales Engineers
Sales Director Salary Insights 2024
The salary for a Sales Director in the UK varies depending on many factors. Here’s a breakdown of what you can expect in 2024:
- Average salary: The average base salary for a Sales Director is around £75,000. However, this can vary depending on industry, experience, company size and location.
- Salary Range: Entry level Sales Directors can earn around £55,000, whilst more experienced professionals can earn £150,000 or more if they have a track record of leading successful teams.
- Commissions and bonuses: Many Sales Director roles offer performance-related commissions and bonuses. These can boost earnings dramatically, sometimes doubling or tripling the base salary.
- Location: Sales Directors in London earn the highest salaries, followed by big cities like Edinburgh, Manchester and Birmingham. Smaller towns and rural areas typically have lower pay.
- Industry: Industries such as finance, technology (tech sales recruitment), and professional services pay higher salaries as their products are complicated, and the market is competitive.
- Experience: The more experience you have leading sales teams and delivering results, the higher your salary will be.
- Qualifications: Having industry specific qualifications such as an MBA or Chartered Institute of Marketing accreditation can boost your earning potential.
Salary Ranges & Earnings for Sales Directors 2024
- Average salary: Glassdoor reports that the average base salary for Sales Directors is £72,000, while National Sales Directors earn about £90,000.
- Salary Range: Hays lists a salary range of £65,000 to £120,000 for sales director jobs uk. Salaries for higher level roles such as Managing Directors can reach £150,000 or more.
- Other Reports: Totaljobs report a similar salary range, with an average of £80,000 and a range of £70,000 to £130,000.
- Company Size: Larger organisations pay more and offer more benefits.
- Benefits may include health insurance, pensions, corporate cars, stock options, holiday incentives and leadership development programmes.
- Team Size and Performance: The bigger the sales team you manage, the better you perform and the higher your earnings potential.
- Industry Expertise: A deep understanding of your industry and its trends will increase earnings as industry knowledge is highly valued.
The UK sales director market offers many opportunities for high-earning and career progression for experienced executives.

Key Traits of a Successful Sales Director
A good Sales Director will have real world experience of leading sales teams. They will know how to motivate their staff and build a strong team. Great Sales Directors are natural leaders that motivate their colleagues to perform at their best and step in when critical sales opportunities require attention.
The best Sales Directors have a track record of success. They consistently increase turnover and hit sales targets year after year, proving they can lead and deliver results.
Hiring a Sales Director for Your Business
With over 10 years of experience in recruiting for senior sales roles, Frontline Sales Recruitment is here to help. We can find the perfect Sales Director for your business – someone who will lead your team and take it forward.

Need to Hire a Chief Sales Officer (CSO)?
Frontline Sales Recruitment can help. With a deep understanding of the market, we specialise in finding the best candidate for the role. CSOs lead the sales strategy, drive performance and build great sales teams.
The right CSO can mean the difference between meeting or missing your company’s goals. In 2024, the average CSO pay was around £106,000, although it could range from £60,000 to £300,000 depending on the company size and role.
Looking for a VP of Sales? Here’s What to Consider
A VP of Sales is a key player in any organisation. They are responsible for managing the entire sales operation, developing and implementing sales plans, maintaining customer relationships and analysing market trends. They also build and mentor sales teams to ensure the organisation hits its revenue targets.
When you work with Frontline Sales Recruitment, you get a complete recruitment process that gives you confidence in hiring the perfect VP of Sales. In the UK, the average VP of Sales salary is £122,000 with a range of £76,000 to £196,000 depending on the sales director role and company size.
Why Partner with Us for Sales Director Recruitment?
When you choose to work with us on your Sales Director recruitment, you get the following:
- 12 Month Rebate: We offer a 12-month rebate for peace of mind.
- Dedicated Account Manager: An experienced account manager will guide you through the process.
- Psychometric Profiling: We use profiling to help match candidates with the right skills and personality.
- Bespoke Interview Questions: We develop customised tailored questions to find the best fit.
- Fixed price Recruitment Service: Our services have a clear pricing.
- Candidate’s Ability and Skills Testing: We test individuals’ abilities and skills to ensure they meet your requirements.
Testimonials
What Our Clients Says
FLSR has been instrumental in finding top-tier sales talent for our team. Their team was professional, efficient, and truly understood our needs - recommended!

FLSR really stepped up and found us some awesome sales pros! They totally got what we needed, and the process was super smooth. Big thumbs up!

PIUK
FLSR nailed it! They found us great sales experts who fit our team perfectly. The process was seamless, and the results speak for themselves.

FLSR really impressed me with their understanding of the tech field. They found us sales talent who could speak our language. Definitely recommend!
