Ecommerce Case Studies
Head of Ecommerce hired before peak season
A UK lifestyle brand came to us in early autumn because it needed a new Head of Ecommerce before Black Friday. Their paid traffic was rising, but site conversion was flat, and no one was leading trading, merchandising, or the customer journey.
We helped reshape the brief, mapped the passive market, and introduced a shortlist of senior leaders with Shopify Plus and peak-trading experience. The client made the hire in under four weeks.
Within the first quarter, the business saw a stronger promotional plan, clearer trading ownership, and a better checkout journey. Black Friday revenue finished 22% ahead of forecast, and Average Order Value (AOV) rose by 9%.
Marketplace growth through a specialist hire
A consumer brand trading through its own website and Amazon came to us when marketplace sales started to outgrow the team managing them. They needed an Amazon Account Manager who could take control of Vendor Central, improve listings, reduce stock issues, and protect margin.
We ran a focused search and found a candidate with strong marketplace and trading experience across Amazon Seller and Vendor models. They joined the business quickly and brought structure to pricing, promotions, and catalogue control.
Within six months, the client had reduced stock issues, improved listing quality, and increased marketplace revenue by 31%. The new hire also gave the wider team more time to focus on DTC growth and retention.
